If you're not familiar with LinkedIn and how it works, here's all you need to know.

People often use casual social media sites, but did you know there’s a platform specifically for work and professional purposes? Yes, we’re talking about LinkedIn. Formally launched in 2002, this American-based website is known for making professional connections.

So, what makes LinkedIn so unique? Is it just like your regular social media profiles, or do you get a professional touch that is not so common in others? Below is our guide to LinkedIn and how it functions.

What Is LinkedIn?

Whether you are looking for an internship, a job, or some opportunities to expand your business, LinkedIn is the right platform. It brings together professionals from around the world who have only one motive: success.

Even if you’re not looking for work, having a profile on the platform increases your exposure and can give you better career opportunities. LinkedIn is available for professionals worldwide.

Anyone can make an account, but a premium version of LinkedIn delivers special features to its subscribers. To become a member of the community, you need an email address not registered before on LinkedIn and a phone number to sign up. Once it has been made, don't forget to secure your LinkedIn account.

Add your career details, experience, education, projects, and certifications to create an attractive profile that catches the eye of recruiters and potential partners. So, whether you are a jobless student or a professional working with big firms, a LinkedIn profile gives you the boost you deserve. It is also available as an app for iOS and Android users.

A Peek Into a LinkedIn Account

LinkedIn gives you a professional edge over others that don’t have a profile to show. To use the platform properly, you must know about its different components and settings.

LinkedIn Homepage

The LinkedIn Homepage is where you land as soon as you sign in to your profile. There is also a one-time sign-in option available on LinkedIn. This Homepage allows you to access everything available on the website/app.

The page contains a box for adding posts for your connections to see. Posts shared and liked by your contacts are also visible on the Homepage. Instead of generic likes, users can react to the posts, which makes the experience much more interactive.

You can also check your post-performance on the Homepage. Plus, all the content you need to grow your reach on LinkedIn is available for you.

Only you can see the contents of the homepage as it is customised to match your network.

LinkedIn Profile Page

The LinkedIn profile page is where you add your personal and professional information. It shows your uploaded content, along with articles and posts. It is also known as your Personal Page.

You can create your personal brand and identity as a professional by uploading relevant items on your profile. This includes what you do, your experiences, and your education.

Other LinkedIn users who have endorsed your skills and given recommendations also appear on your profile. We recommend not publicly giving away your personal details, like your contact number and email address on your profile.

Networking on LinkedIn

LinkedIn is a professional setup that enables you to connect with others on the same page. Networking on LinkedIn is simple, but you need some effort to get things going. An extensive network means your profile is visible to relevant people looking for the same thing.

Connecting with people is a great way to gain organic reach, but you need to communicate with relevant contacts to grow your network on LinkedIn.

How to Use LinkedIn for Making Professional Contacts

LinkedIn can totally transform your network if you use the features correctly. Here are some useful methods for making professional contacts on LinkedIn:

Build Your Profile Strategically

First, you must start by creating a profile that attracts recruiters and businesses. Craft a profile that showcases you as a personal brand. Give yourself time to think about what should go on your profile and what's unnecessary.

Do not lie about your achievements in order to create an attractive profile. Be truthful about your experiences and be proud of yourself regardless of whether you work for a small company or a large enterprise.

Publish Content and Posts Regularly

You will notice that people who post on LinkedIn regularly have the most engaging and popular profiles. Consider posting articles, pictures, and reviews and reactions to posts by others.

When posting content, use relevant keywords and hashtags, so your profile appears in searches. You should also leave noteworthy and insightful comments to get noticed by the top profiles.

Build Your Contacts and Network

Connect to different people and build your LinkedIn network. To do that, go to My Network to view the people and companies you are currently associated with.

We recommend adding people relevant to your field, so you are not just adding numbers but building an interactive community for yourself.

Send messages and upload posts with meaningful content, so your contacts know you have something beneficial to offer.

InMail Messages is a LinkedIn feature that lets you contact any profile and create a match. However, you must purchase a premium LinkedIn subscription to use this service.

Give and Receive Endorsements

If you have worked with any of your contacts before, give them reviews and ask for them back. These testimonials provide a positive outlook on your profile and give an impression that you are a person who means business. You can ask someone to give you a review, but if they don't, don't insist.

Take Part in Groups

LinkedIn groups are created for people with similar industries and interests to share their thoughts. They allow you to find relevant employees, promote your business and even find clients who pay well.

These groups provide constant support, ideas, and information, so being a part of them can be very fruitful for your profile and connections.

Give Your Professional Life a Boost With LinkedIn

LinkedIn is one of the most popular platforms for people to share their professional ideas and thoughts. From job opportunities to business networks, there are plenty of options for people to connect and succeed.

Post regularly and participate in group activities to boost your name among leading professionals.