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Are you a job seeker with a professional LinkedIn profile, or have been considering using the platform? You may have used LinkedIn before for your business endeavours, but have you adequately utilised the marketing tools it has to offer?

LinkedIn has a range of tools available to you, so if you're struggling to secure a job, it's a good idea to know how to make them work for you.

1. Set Up a Company Page

No, this isn't like a regular LinkedIn profile. Instead of a solo page, creating a company page or business page can really make you stand out from competitors in your industry. This way, you can share business updates, post open jobs, build a community and acquire new followers or customers, keep your brand consistent, and improve your ranking on search engines.

You can also talk about the unique things you can offer. For example, do you offer specialised writing packages for small businesses? Do you offer incentives or discounts, or do you have an introductory offer for new clients? Focus on what makes you different and post regularly on this profile. This is what will make you and your brand more recognizable.

2. Try InMail

Do you want your content to appear on someone's website, or are you looking to reach out for your dream online tech job? InMail isn't like the average LinkedIn message, this allows you to connect with people that aren't part of your LinkedIn social circle yet. It's very convenient if you're looking for work.

It may be a premium feature, but it is extremely helpful for connecting to other like-minded professionals. Send exclusive offers, and reach out to employers, businesses, and other professionals with a catchy, personalised subject line and a message that gets quickly to the point. Increase your visibility.

3. Network and Build Relationships

It sounds self-explanatory and obvious once you create a LinkedIn profile, but knowing how to network and build relationships will make it a lot easier for you to get the job you want. It's a good idea to connect with people you know; connecting with students you knew in college, work colleagues, family, and friends can complement your profile, work ethic, and experience to potential employers. Having your skills endorsed will make you look more genuine and reliable.

It may feel intimidating at first, but another amazing way to network is to share stories and updates on your LinkedIn feed. Share a personal story or goal that you have achieved, share something you've learned in your work experience that could be valuable to others, and even share your graduation day.

Kick-start a conversation, because connecting with the right person at the right time can change your career for the better, providing fresh opportunities for yourself and others. Wondering what to avoid when you are job searching? Check out which LinkedIn connections to accept (and which to reject).

4. Reach a Relevant Audience

Do you want to find your ideal job sooner rather than later? When looking for work, you want to be interacting with the right audience. LinkedIn allows you to do this, but you need to know the kind of audience you want to be reaching. Are you looking to break into the tech industry or the creative writing field?

Have a look at other professional profiles within your industry. Their skills and experience will help you tweak your own profile to make it more attractive to potential employers. You want to be targeting the right people!

5. Make Use of the Publishing Platform

Do you have some interesting ideas for writing content? Even if you have zero writing experience, taking advantage of LinkedIn's publishing platform will draw attention to you and what you do. Alternatively, if you've written a piece in the past, consider reworking and publishing the older content to your page. You never know who will engage with it.

If you've ever had a blog before, you'll understand the value of having authority over other content. Your network can be familiar with your content and what you do. Not only will this make you authentic and trustworthy, but you are more likely to be higher on the Google search engine. As an added bonus, anyone can follow your posts, too. If you want to learn more, check out the best websites to learn SEO.

6. Use Sponsored Updates

Do you want your expertise to be highly regarded by more people? LinkedIn is very useful with its sponsored updates; it's a small advertisement placed into the LinkedIn feed, which others can see in your relevant field who don't follow you. This is also known as sponsored content.

Create a carousel image ad for your target audience. It includes images and an easy-to-scroll feature, so viewers can easily understand your products and services. The key is to not overshare, but to maximise your existing content.

7. Join LinkedIn Groups

Showcasing your knowledge and passion across the platform has a range of benefits with LinkedIn groups. Getting involved in LinkedIn groups is not only a great space to share common interests, but can result in a range of opportunities if you're looking for a new job. It's also a great place to introduce yourself, ask questions, feedback or professional opinions, involve yourself in discussions, and so much more.

If you've created your own group, you can also speak directly to group members, which is a great way to get your content to your desired audience. Who knows, you may end up finding your next mentor using this as a marketing tool. If you're still not getting to your goal, have a look at the best LinkedIn learning courses to advance your remote working career.

LinkedIn Is the Superior Job Strategy

Compared to other social media platforms, LinkedIn is superior for its variety of tools to connect with industry professionals and secure jobs that interest you. And by learning and understanding the marketing tools, you can devise a job-seeking strategy that works for you.